Tuesday, January 24, 2012

Client Spotlight

Colvin Resources Group (CRG) is a personnel services company specializing in placing accounting and finance professionals. As an additional service to our clients, CRG also provides administrative candidates. Having served the greater Dallas area since 1990, we work with over 100 of the area's top companies in providing the highest level of service and candidates. We are pleased to spotlight Social Strategy1, a valued and long time friend of CRG:

The principals of Social Strategy 1 (SS1), Mike Lewis and Dennis Stoutenburgh, founded Social Strategy 1 in 2009 after becoming frustrated using then available social media mining tools to manage the on-line reputation of their other business, ILD Corp. After 1 year of intensive research and development, Social Strategy 1 rolled the product out to its first customers in late 2010 and has been growing ever since.
The Social Strategy1 technology platform was built in conjunction with research it conducted with the Wharton School at the University of Pennsylvania and is a social media monitoring technology and services firm that delivers real-time clarity and insights to its clients. SS1 taps the richest source of real-time information available today – the Internet, where people’s actions and conversations reveal things you couldn’t get from focus groups, competitive reports or sales data.  SS1 couples its natural language processing and data mining technology with trained analysts who uncover real-time business insights helping companies grow their business.
When most people think of social media insights they immediately think of analytics related to marketing campaigns (ie. did the masses like or dislike a recent Super Bowl commercial).  While these marketing insights and “buzz” analytics can be derived from social media, the information mined can provide so much more.  Companies are using the information gathered by SS1 analysts for objectives such as: sales lead generation, social media marketing campaigns, on-line reputation management, competitive insights and analysis, product development, customer care and corporate governance to name a few.  SS1 clients include international public accounting and law firms, auto dealers, financial services firms and companies and brands just branching into social media for the first time.
We live in an ever increasing interconnected world and companies that interact with their customers, prospects and employees in forums and platforms where they currently reside will have a decided advantage.  SS1’s objective is to activate the social web for our clients to create actionable insights and response strategies to help companies grow. 
-Dennis Stoutenburgh

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